Create a clear, credible online home without becoming a web designerÂ
A useful website does not need to be expensive, complicated, or visually elaborate.
It needs to help the right person understand what you offer, trust you enough to continue, and know what to do next.
Build a Website That Works is a practical guide for small-business owners, professionals, authors, creators, nonprofits, community organizations, and anyone who needs a credible online home without becoming a web designer.
Before choosing colors, uploading images, or creating pages, complete this sentence:
This website helps __________ understand, find, or do __________ and encourages them to __________.
For example:
This website helps local homeowners understand my repair services and encourages them to request an estimate.
This sentence gives your website a job. It helps you decide what information belongs, what action should be most prominent, and what can be left out.
The book walks you through defining your visitor, selecting the right call to action, choosing a site structure, writing the homepage, building in Google Sites, publishing, testing, and improving the finished website.
Open your current website and ask:
Can a new visitor tell what this website is about?
Can they tell whether it is meant for them?
Is the next step clear?
If any answer is no, begin there.
Clear language and a sensible visitor journey usually improve a website more than additional pages, decorative elements, or technical features.
Build a Website That Works explains how to identify and correct these problems without rebuilding more than necessary.
The book will help you:
Define what your website needs to accomplish
Choose the smallest useful site structure
Gather the content you need
Build a clear homepage
Create useful supporting pages
Work competently in Google Sites
Add forms, files, videos, and external tools
Improve credibility and visual consistency
Test the website on an actual phone
Publish and evaluate the first version
Recognize when you need more than Google Sites
In the end our goal is to help you make sound decisions and build a website that does its job.